Google SEO vs. AI Engines: Is Search Really Changing?
"Google SEO is dead."
You've probably seen that headline recently making the rounds on social media, marketing forums, and thought leadership pieces. It’s bold, clickable, and in many ways, misleading. Before we say goodbye to search engine optimization, it’s worth asking: is that really true? Or are we just watching another evolution of the digital landscape—one that demands adaptation rather than abandonment? While AI search tools like ChatGPT, Gemini (formerly Bard), and Perplexity are undeniably on the rise, declaring Google and SEO as obsolete is a leap we’re not ready to make just yet. Let’s explore the actual data, user behavior, and business implications.
What’s really happening in search? Who’s shifting their habits (and why)? and how marketing should respond in a world where Google and AI coexist.
