About Her Business Alliance
Welcome to Her Business Alliance, where we bridge the gap between the expertise of an agency and the hands-on approach of a freelancer. Founded in 2023 and based in New York City, we serve clients all over the world. Our mission is to provide strategic and customized digital marketing services that grow with your business, ensuring you never feel restricted by rigid scopes or overpriced one-off services.
Our founder, Lydia Solis, was inspired to create Her Business Alliance after witnessing countless businesses struggle with the limitations of traditional digital marketing agencies. Often, these agencies deliver cookie-cutter strategies that don't align with the dynamic needs of their clients. Lydia envisioned a more flexible approach, one where businesses could customize their scope based on their unique goals and pivot as needed. This vision became a reality with Her Business Alliance, a company dedicated to providing holistic, realistic strategies that drive sustainable growth.
We offer a comprehensive suite of digital marketing services, including:
- Analytics
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) Advertising
- Content Marketing
- Conversion Rate Optimization (CRO)
- Social Media Marketing
- Website Refresh or Redesign
- Marketing and Sales Integration
Our unique "strategy as a service" subscription model allows clients to choose from 20, 40, or 60 hours of dedicated support each month, ensuring they receive continuous, personalized assistance that evolves with their business.
At Her Business Alliance, we blend science with creativity to offer you personalized digital marketing services tailored to your specific needs. Our adaptable scope and ongoing support model ensure that you have the freedom to explore new strategies and techniques as your business evolves. We are committed to delivering measurable growth within 3-6 months, depending on your engagement level.
Lydia Solis, our Founder and CEO, is a growth and creative strategist with a rich background in digital marketing. Holding an MBA from Fordham University Gabelli School of Business and a Bachelor'sdegree in Business Administration from Mount St. Mary’s University, Lydia has led digital marketing strategies across various industries. With over a decade of experience in both agency and in-house settings, she excels in SEO, SEM, UX, email marketing, social media marketing, data analysis, client retention, and more. Lydia's collaborative approach and client-centric style have earned her a reputation for being deeply involved with her clients from ideation to execution.
We pride ourselves on our one-on-one approach with clients. When you work with Her Business Alliance, you're always part of the larger conversation. Our clients appreciate this personalized attention, with some having stayed with us for over six years.
A Little Bit More...
Our Passion
What excites us the most is seeing the success of our clients through comprehensive marketing strategies that integrate SEO, content marketing, and sales and marketing efforts. We thrive on witnessing traffic and lead quality growth, sharing in our clients' successes as if they were our own. We firmly believe that your website should be the home base of your digital presence, capable of supporting and enhancing all other marketing efforts. By ensuring your website is optimized and effective, we help you build a strong foundation that allows every other aspect of your digital marketing to succeed. This holistic approach ensures that all marketing activities are interconnected, driving sustainable growth and delivering the best results.
Overcoming Challenges
One of our biggest challenges is helping clients understand the importance of an integrated approach to digital marketing. For example, focusing solely on social media without supporting tactics like content marketing can limit success. We believe that the website should be your home base, capable of supporting all other marketing efforts. We are honest and straightforward with our clients, even if it means advising against certain strategies that won't benefit them in the long run.
A Personal Anecdote
There was a time when a potential client chose not to work with us because we advised against running Google Ads without first improving their website. We emphasized that a great ad campaign means nothing if the website doesn't offer a quality user experience. Our philosophy is simple: provide users with an engaging, informative, and trustworthy online experience, and only then can digital marketing efforts truly flourish.
Get in Touch
Ready to take your digital marketing to the next level? Whether you're an existing client or new to Her Business Alliance, we're here to help. Schedule a one-hour consultation or a free 30-minute conversation with Lydia Solis today:
1-Hour Consultation
Is your digital marketing strategy delivering the results you want? With a 1 Hour Consultation, we'll see how we can work together to transform your approach. We will discuss your current strategy, analyze it, identify opportunities for improvement, and provide actionable insights to help you achieve your business goals.
30-Minute Conversation
Are you ready to explore how strategic digital marketing can elevate your business? Let's have a conversation.
Our free 30-minute call is an opportunity for us to get to know each other and see if we're a good fit to work together.