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FRACTIONAL CMO & MARKETING LEADERSHIP

Fractional Marketing Leadership for Startups and Growing Businesses

Embedded fractional CMO services that connect strategy, execution, analytics, and sales, led by someone who treats your business like her own. Month-to-month. No long-term contracts. Transparent pricing.

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Supporting founders and teams who want a fractional marketing partner as invested in their growth as they are.

Who Fractional Marketing Is Designed For

 

Startups Building Traction

You need strategic marketing leadership, but a full-time CMO at $250K+ doesn't make sense yet. A fractional CMO gives you experienced oversight, channel alignment, and a growth foundation that scales with you.

Businesses Ready to Scale

Revenue is growing but marketing feels reactive. You're managing agencies, freelancers, and internal efforts without a strategic layer tying them together. A fractional marketing leader brings that structure so you can scale with clarity.

Businesses That Have Plateaued

Same tactics with the same results. If growth has stalled, the problem likely isn't execution, but direction. We audit what's working, cut what isn't, and rebuild the marketing ecosystem around the opportunities your data is already showing you.

Every engagement follows a structured approach built on a decade of cross-industry marketing leadership.

How We Structure Growth

how-we-structure-growth

Strategic Ownership

We define priorities based on your business objectives because we operate like an owner, never like an outside vendor. This starts with evaluating your current marketing performance, identifying structural gaps in your funnel, and setting a direction grounded in what the data actually says. Every recommendation ties back to revenue, pipeline, or customer acquisition goals.

Channel Alignment

SEO, content, social, and paid media work best when they're pulling toward the same goal. We manage integration across all of your marketing channels so your brand shows up where your customers are actively searching. This also includes aligning traditional channels like events, print, and billboards with digital attribution so every dollar can be traced to an outcome.

Marketing and Sales Integration

Lead generation only matters if those leads convert. We work directly with your sales process, analyzing closed-lost deals, reviewing pipeline velocity, and refining your messaging, pricing, and positioning based on what the data tells us. If deals doesn't close, we find out why and adjust the marketing accordingly.

Analytics and Optimization

Analytics in our engagements goes beyond monthly reports. We build operational dashboards that show which channels are driving qualified opportunities, where prospects are disengaging, and where budget is being wasted. This gives you the intelligence to make high-impact decisions quickly, and it gives us the accountability to prove what's working.

What This Looks Like in Practice

Our fractional CMO engagements cover the full marketing function.
Depending on your tier, these capabilities are deployed based on priority, business stage, and where they'll create the most leverage for growth.

Fractional Marketing Leadership

Marketing Strategy & Roadmapping

Search Engine Optimization (SEO)

Content Strategy & Authority Building

Social Media Alignment

Paid Media Strategy (SEM/PPC/CTV)

Conversion Rate Optimization (CRO)

Sales Pipeline Analysis

Traditional + Digital Attribution Modeling

Performance Analytics & Reporting

Website Design & Development

What Makes Us Different

What Is a Fractional CMO?

A fractional CMO is an experienced marketing executive who provides strategic leadership on a part-time, embedded basis. Instead of hiring a full-time Chief Marketing Officer at $250,000 to $400,000+ per year, businesses gain the same caliber of strategic oversight, channel management, and growth accountability at a fraction of the cost.

Fractional CMO services are especially valuable for startups, small to mid-sized businesses, and companies in transition that need experienced marketing leadership without the overhead of a permanent executive hire. The fractional model has grown rapidly over the past several years, with industry research showing that companies using fractional CMOs achieve an average of 29% higher revenue growth compared to those without strategic marketing leadership.

At Her Business Alliance, fractional CMO services start at $3,500 per month, with transparent pricing and month-to-month flexibility. Every engagement is led by Lydia Solis, MBA, who brings over a decade of hands-on marketing leadership across industries including professional services, construction, beauty, e-commerce, and SaaS.

 

why fractional

Because "her" is how we work. Her Business Alliance was built on a simple principle: your business deserves a marketing leader who treats it like her own. A partner who's embedded, invested, and accountable for real outcomes.

"Her" is Lydia. Founder, strategist, and the person who will know your business as deeply as you do.

Most businesses at this stage face the same tension. Hiring a full-time marketing executive is a $250K+ commitment you may not be ready for. Juggling agencies and freelancers creates fragmentation, with no one owning the overall direction. A fractional CMO engagement with HBA solves both problems: you get experienced marketing leadership, structured execution, and strategic continuity without building a full department before you're ready.

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Led by Lydia Solis, MBA

Lydia is a growth strategist and fractional CMO with over a decade of hands-on marketing leadership. She holds an MBA from Fordham University and has led marketing strategy across industries including residential construction, fine art, beauty, professional services, and e-commerce.

Her expertise spans SEO, UX, paid media, content strategy, conversion optimization, and sales pipeline development. She's worked with founders, executive teams, and growing companies at every stage, from first revenue through multi-million dollar scale.

She founded Her Business Alliance because she saw too many businesses stuck between agencies that execute without direction and consultants who advise without accountability. Her approach is to embed with the team, learn the business from the inside, and lead marketing like her own company is on the line.

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Pricing

Transparent pricing published here because we believe you deserve to make informed decisions before your first conversation. Most fractional CMO firms don't publish their rates. We do.
 
 All engagements are month-to-month with a 60-day minimum.
Scope remains flexible and evolves as business needs change.
$
1,500

Expert marketing guidance for businesses that need strategic direction before committing to a full engagement. Start with a trusted advisor in your corner.

Best for:

• Early-stage founders or pre-revenue businesses

• Companies currently spending on marketing with no strategic direction

• Leaders who want to experience fractional marketing before scaling up

Strategic Advisory

‣ Two 60-minute strategic advisory sessions per month
‣ Marketing channel audit and prioritization memo (Month 1)
‣ Quarterly performance review and planning session
‣ Async strategic support via email or Slack (24-hour response)
‣ Discounted upgrade path to any higher tier
⎯
✅ No Sprint Required | Starts after intake call
🎁 Complimentary Sprint when upgrading to a higher tier
$
3,500

Focused strategic leadership with a dedicated fractional CMO guiding your marketing decisions, reviewing performance, and tying every initiative back to a business objective.

Best for:

• Solo founders or small teams with a solid offer but inconsistent growth

• Businesses generating revenue but lacking a strategic marketing layer

• Leaders who need structure and direction more than volume

Growth Strategist

‣ Strategic direction and prioritization
‣ Monthly planning and performance review
‣ Guidance across key marketing channels (SEO, content, paid, social, etc)
‣ Selective execution oversight or coordination
‣ Targeted implementation support where it creates the most leverage
⎯
✅ Strategy & Alignment Sprint required ($3,500 one-time).
Popular
$
6,500

Hands-on fractional CMO leadership where strategy meets deep execution. Performance and conversion matter more than activity, and every marketing dollar is held accountable to growth.

Best for:

• Growing businesses with multiple moving parts across marketing

• Companies with inconsistent leads, conversions, or ROI

• Teams that need an experienced marketing leader guiding execution and priorities daily

Marketing Director

‣ Deep involvement across strategy and execution
‣ Funnel optimization across SEO, content, CRO, analytics, and paid media
‣ Ongoing performance analysis and recalibration
‣ Active collaboration with internal teams or external partners
‣ Strategic oversight tied directly to growth goals and efficiency
⎯
✅ Strategy & Alignment Sprint required ($3,500 one-time).
$
9,500

Embedded marketing leadership for businesses where marketing decisions directly influence revenue, operations, and long-term growth. Your fractional CMO operates as a true member of the leadership team, owning the marketing function end to end.

Best for:

• High-growth or high-complexity businesses

• Companies with multiple stakeholders or concurrent initiatives

• Organizations where marketing plays a central role in business strategy and revenue

Embedded CMO

‣ Full ownership of marketing strategy, systems, and prioritization
‣ Cross-functional alignment with leadership, sales, and key stakeholders
‣ Advanced analytics, forecasting, and decision support
‣ Oversight of all execution, performance, and optimization
‣ Ongoing strategic advisory at the leadership level
⎯
✅ Strategy & Alignment Sprint required ($3,500 one-time).
$
3,500

Required to begin any engagement at the Growth Strategist, Marketing Director, or Embedded CMO tier.

One-time · 2–3 weeks

👉 Before stepping into a fractional leadership role, we align on how your business actually operates, what's limiting growth, and where marketing decisions need to change.

👉 This sprint establishes clarity, priorities, and a shared operating framework so ongoing work stays focused and effective from day one.

❌ The Strategic Advisory tier ($1,500/mo) does not require the Sprint. It begins after an intake call.

Strategy & Alignment Sprint (On-Boarding)

Industries We Serve

Our fractional CMO experience spans multiple industries, which means we bring cross-sector insight to every engagement. Current and past clients include businesses in professional services, construction and trades, beauty and wellness, e-commerce, SaaS and technology, healthcare, and creative services.

Does your current approach address your actual business objectives?

See if you recognize these gaps 

→ Are you managing social, SEO, ads, and/or more as separate tasks that never actually work together to hit a single goal?
→ Are you guessing which channels bring in your highest-quality conversions because you can’t see which tactics lead to real revenue?
→ Do you have leads coming in but no clear data to explain why they aren't turning into paying customers?

 

You likely need a fractional partner if:

🤝 Channels are fragmented: Your website, SEO, and social media are running, but they aren’t working together toward a single objective.
🤝 Insights are missing: You have access to data, but it isn't being translated into actionable changes for your business.
🤝 Sales are falling through the cracks: You are generating leads, but you lack the visibility to understand why they aren't converting into customers.
🤝 Growth is static: You are repeating the same tactics because you lack the dedicated capacity to audit, pivot, and optimize.
FAQs

Frequently Asked Questions

Fractional CMO retainers at Her Business Alliance range from $3,500 to $9,500 per month depending on the level of involvement and complexity. All engagements are month-to-month with a 60-day minimum. A one-time Strategy and Alignment Sprint ($3,500) is required to begin. For comparison, a full-time CMO typically costs $250,000 to $400,000+ annually in salary and benefits.

A fractional CMO serves as a strategic marketing leader embedded in your business. They own the overall marketing direction, prioritize initiatives, align channels, and hold the function accountable to revenue goals. A marketing agency typically executes specific campaigns or tactics based on direction they're given. Many of our clients work with agencies for execution while we provide the strategic leadership and oversight those agencies need to perform.

Her Business Alliance works with startups, professional services firms (law, accounting, consulting), construction and trades businesses, beauty and creative brands, SaaS companies, e-commerce, and healthcare organizations. Our founder's cross-industry background allows us to apply proven strategies across verticals.

No. We serve businesses nationwide. Our fractional marketing model works with remote and hybrid teams across the United States. While our founder is based in the New York area, most engagements are conducted virtually.

Most engagements begin within 1 to 2 weeks of the initial strategy call. The Strategy and Alignment Sprint (onboarding) takes 2 to 3 weeks. Ongoing fractional work begins immediately after.